Web Design
Alexandra Gonzalez is a digital media strategist who primarily contracts with non-profits. She wanted to update her personal website where she advertises her services to potential clients. She wanted a minimalist design that was professional. I also designed a logo, LinkedIn banner, email signature, and letterhead to match the look and feel of her new site.
Alexandra's original website was very text heavy, had a lot of blank space at the bottom, and the color scheme just wasn't working.
She had expressed she wanted a very simple color scheme. No bright colors or anything flashy. She wanted minimal use of color preferring neutral tans, whites, and grays. Through our conversation she became open to the possibility of using greens and blues. I ultimately decided on blue to help increase users feelings of trust and lead to growth in clientele.